Kenya Website Social Media Marketing Services
What I will do
I will strategize and execute social marketing campaigns and gather
and analyze the data results from those campaigns.
How I will do it
I will use pay-per-click (PPC) advertising, a model of social media
marketing in which you pay a fee each time one of your advertisements
is clicked.
You will be primarily buying visits and engagements to your social
media account(s), rather than attempting to get those visits organically.
You will make payments directly to the social media platforms and I will
manage all aspects of the advertisements to ensure that you get
engagements and leads from the PPC advertisements.
I will additionally conduct PPC keyword research before, during and
after creating any PPC advertisements. A keyword in this regard means
a relevant subject term, subject heading or descriptor, that captures
the essence of the topic of your social media advertisement.
Based on the keyword research, I will come up with a PPC keyword list.
The PPC keyword list will have the following ingredients.
Relevant
This will be done to ensure you are not paying for social media traffic
that has nothing to do with your business. I want to find targeted
keywords that will lead to a higher PPC click-through rate, effective cost
per click and increased profits. That means the keywords I put on your
social media advertisements should be closely related to the products
you sell.
Exhaustive
I will ensure that your keywords include not only the most popular and
frequently searched terms in your niche, but also to the long tail
keyword of the search term. Long-tail keywords are more specific and
less common, but they add up to account for the majority of search
driven traffic. In addition, they are less competitive and usually less
expensive to pay for in paid advertising.
Expansive
I will be adding and readjusting your list of key words used for your
social media advertisement campaigns at the end of each month.
This will be done to constantly refine and expand your social media
advertisement campaigns, and create an environment in which your
keyword list is constantly growing and adapting.
Where I Will Do It
I will strategically select the most appropriate social media platforms to
target your audience. Based on your specific goals and target
demographic, I will recommend a combination of the following
platforms:
Facebook: Ideal for reaching a broad audience, building brand
awareness, and engaging with customers.
Twitter: Great for real-time marketing, sharing news and updates, and
interacting with a specific niche audience.
Instagram: Perfect for visually-oriented brands, showcasing products,
and building a strong brand image.
By carefully selecting and utilizing these platforms, we can maximize
your social media marketing efforts and achieve your desired
outcomes.
What is expected
The social media marketing strategies mentioned above will be done to
achieve the following goals:
1.
Increase brand awareness
This will be done by analysing:
• Follower’s count – “How many people can you potentially reach?”.
• Reach of your social media posts – “How many people have do
reach each day / week / month?”.
• Mentions, shares, and retweets – “How many people are talking
about your brand or sharing your social media posts?”.
2. Drive traffic to your website
This will be done by analysing:
• Traffic from social media – “How many visitors are coming from
your social media channels?”.
• Share of overall traffic – “How much of your overall traffic does
social media account for?”.
• Bounce rate of social media traffic – “What is the quality of the
traffic from social media?”.
• Clicks on your social media posts – “How well is the messaging of
your social media posts?”.
3. Generate new leads
This will be done by analysing:
• Personal information (usually email addresses) collected
through social media – “How many leads have you collected
through social media?”.
• Downloads of your gated content – “How many people visited
from social media and downloaded your gated content?”.
• Participation – “How many people participated in your social
media contest or events and shared their information with
you?”.
• Clicks on your lead-generation social media posts – “How well is
your messaging on those posts?”.
• Conversions of leads from social media – “How good are the
leads from social media?”.
Cost
A monthly renewable service fee of KES 15,000.
Delivery timelines
The social media marketing service shall run on a monthly renewable
basis.
Social Media Marketing
Kenya Website Social Media Marketing Services
What I will do
I will strategize and execute social marketing campaigns and gather
and analyze the data results from those campaigns.
How I will do it
I will use pay-per-click (PPC) advertising, a model of social media
marketing in which you pay a fee each time one of your advertisements
is clicked.
You will be primarily buying visits and engagements to your social
media account(s), rather than attempting to get those visits organically.
You will make payments directly to the social media platforms and I will
manage all aspects of the advertisements to ensure that you get
engagements and leads from the PPC advertisements.
I will additionally conduct PPC keyword research before, during and
after creating any PPC advertisements. A keyword in this regard means
a relevant subject term, subject heading or descriptor, that captures
the essence of the topic of your social media advertisement.
Based on the keyword research, I will come up with a PPC keyword list.
The PPC keyword list will have the following ingredients.
Relevant
This will be done to ensure you are not paying for social media traffic
that has nothing to do with your business. I want to find targeted
keywords that will lead to a higher PPC click-through rate, effective cost
per click and increased profits. That means the keywords I put on your
social media advertisements should be closely related to the products
you sell.
Exhaustive
I will ensure that your keywords include not only the most popular and
frequently searched terms in your niche, but also to the long tail
keyword of the search term. Long-tail keywords are more specific and
less common, but they add up to account for the majority of search
driven traffic. In addition, they are less competitive and usually less
expensive to pay for in paid advertising.
Expansive
I will be adding and readjusting your list of key words used for your
social media advertisement campaigns at the end of each month.
This will be done to constantly refine and expand your social media
advertisement campaigns, and create an environment in which your
keyword list is constantly growing and adapting.
Where I Will Do It
I will strategically select the most appropriate social media platforms to
target your audience. Based on your specific goals and target
demographic, I will recommend a combination of the following
platforms:
Facebook: Ideal for reaching a broad audience, building brand
awareness, and engaging with customers.
Twitter: Great for real-time marketing, sharing news and updates, and
interacting with a specific niche audience.
Instagram: Perfect for visually-oriented brands, showcasing products,
and building a strong brand image.
By carefully selecting and utilizing these platforms, we can maximize
your social media marketing efforts and achieve your desired
outcomes.
What is expected
The social media marketing strategies mentioned above will be done to
achieve the following goals:
1.
Increase brand awareness
This will be done by analysing:
• Follower’s count – “How many people can you potentially reach?”.
• Reach of your social media posts – “How many people have do
reach each day / week / month?”.
• Mentions, shares, and retweets – “How many people are talking
about your brand or sharing your social media posts?”.
2. Drive traffic to your website
This will be done by analysing:
• Traffic from social media – “How many visitors are coming from
your social media channels?”.
• Share of overall traffic – “How much of your overall traffic does
social media account for?”.
• Bounce rate of social media traffic – “What is the quality of the
traffic from social media?”.
• Clicks on your social media posts – “How well is the messaging of
your social media posts?”.
3. Generate new leads
This will be done by analysing:
• Personal information (usually email addresses) collected
through social media – “How many leads have you collected
through social media?”.
• Downloads of your gated content – “How many people visited
from social media and downloaded your gated content?”.
• Participation – “How many people participated in your social
media contest or events and shared their information with
you?”.
• Clicks on your lead-generation social media posts – “How well is
your messaging on those posts?”.
• Conversions of leads from social media – “How good are the
leads from social media?”.
Cost
A monthly renewable service fee of KES 15,000.
Delivery timelines
The social media marketing service shall run on a monthly renewable
basis.