Our Search Engine Optimization Process
1.0 The Client Meeting
Kenya Website is dedicated to providing you with the results you need to
gain online visibility. We will conduct a thorough investigation to find out
everything there is to know about your target audience and how we can
utilize your website’s content to drive traffic and turn your visitors into
paying customers. By listening to you and determining your business
needs, we will put together a successful plan that will help you accomplish
your goals and change the way you do business online.
1.1 Auditing Your Website
The first steps in auditing your website for SEO will be to learn your
current rank, review your website’s analytics and determine the keywords
that will set you apart.
1.2 Crawling and Indexing
We will then make sure search engines are crawling your website.
Search Engines have automated robots called crawlers that use links to
scour the internet, find web pages, and decipher page data that are
indexed to be included in search engine results.
1.3 Ranking Factors
Each search engine has different ranking factors, but they all have a few
factors in common: keywords, content and links.
Keywords and content are arguably two of the most important factors that
search engines look for when ranking pages.
Because of this, we will know what keywords are in highest demand within
your market and incorporate those keywords into the content on your
website. All of your website’s content will naturally create a collection of
links.
This will enable search engines to find the sources, numbers and anchor
texts of links in your website to help determine their relevance in search
queries.
2.0 Analysis and Strategy
A successful SEO strategy is about building a company’s online presence.
Kenya Website’s first step will be to audit your current website and SEO
tactics to determine what you are currently doing right and what we need
to do to improve upon your program. During the audit, we look at the
following:
2.1 Analytics and Keywords
The first step is to determine how your website is currently ranked. We
search keywords that are associated with your business and find out how
your website stacks up against your competition.
2.2 Your Website’s Accessibility and Indexing
For your website to be visible in search results, search engines actually
have to be able to find it. They do this by crawling the web and looking for
relevant and indexable content, such as link structures and HTML
features like alt tags for images. We find out whether your website is
accessible to google bots for crawling and indexing.
2.3 Ranking Factors
Once we determine that your website is being found by search engines
and is being properly indexed, we can begin looking further to improve
your ranking. The different factors that we will be looking at are content to
make sure that it is relevant and utilizes keywords without being
duplicated on multiple pages, keywords and HTML markup to make sure
that your source code is relevant to crawlers.
2.4 Competitive Analysis
Once we have audited your website, we run a competitive analysis to
compare your content and other SEO factors against those of your
competitors. This will help us come with a plan for deliverable items that
we can then present to you and implement on your website to improve
your rank and drive more visitors to your site.
3.0 On-Site Search Engine Optimization
Also known as on-Page Search Engine Optimization, this starts from inside
the website itself. To this end we will evaluate each page on your website
to determine whether the relevant key words we come up with are being
utilized sufficiently to drive traffic. This may entail a complete overhaul of
your website content to ensure each page is optimized for search engines.
One way we improve rankings with onsite SEO is by adding more pages to
your site. This is where blogging comes into play. Every time you publish a
new blog post, you are giving your site a new indexable and searchable
page.
Kenya Website’s On-site SEO will focus on ensuring that:
• Content is high-quality, relevant, fresh and at least 500 words in
length.
• Target search phrase is included in page headline.
• Target search phrase is included in at least one sub-headline.
• Target search phrase is repeated three to 10 times within body copy.
We do not over-do it, or the page may get downgraded as spam. We
keep the reader in mind as we work with the target search phrase.
Your content will always be reader-friendly.
• Page includes relevant images and/or graphics that help illustrate
the target search phrase.
• Captions for images and/or graphics include the target search
phrase.
• Content and/or tools and resources on the page are so good that
visitors will want to share your link with others and post your link
elsewhere.
• Location: If you are optimizing for specific country, state, city or
regional names, we ensure they are in your copy and perhaps in a
page footer.
• No misspellings or poor grammar. Yes, the search engines
downgrade for either.
• Inclusion of social media links and / or user discussion or reviews.
Pages with active visitor interaction are scored higher than static
pages.
4.0 Off-Site Search Engine Optimization
Also known as off-page Search Engine Optimization, this refers to actions
taken outside of your own website to impact your rankings within search
engine results pages (SERPs).
Optimizing for off-site ranking factors will involve improving search engine
and user perception of your site's popularity, relevance, trustworthiness
and authority. This is accomplished by other reputable places on the
Internet (pages, sites, people, etc.) linking to or promoting your website
and effectively ‘vouching’ for the quality of your content.
If a lot of sites want to link to your site, then you must have good content.
So, if AMAZON.com and EBAY.com think your site is worth linking to, then
the search engines give that high marks.
Kenya Website’s On-site SEO will involve creating quality backlinks
through using at least one of the following off-site SEO techniques
depending on the SEO strategy for your website.
4.1 Consumer review sites
We make sure you let your clients know that you have a Google My
Business or Yelp Business accounts so they can leave you reviews.
4.2 Website Content Creation
We generate content that will make people want to visit your site. By being
helpful and providing solutions, we will build your brand and position as
an industry leader.
4.3 Directory Submissions
We will submit to trusted and quality directories that go through editorial
reviews.
4.4 Guest Blogging
We will offer guest blogging to sites that are well-trafficked and offer high
quality content that’s overseen and reviewed by experienced editors.
4.5 Info-graphic Directories
We will create beautiful and informative Info-graphics and submit them to
High-Quality Info-graphic Directories. Info-graphics are great for building
traffic, links, social followers and brand authority!
4.6 Link Building
We will submit articles to trusted and quality websites that go through an
in-depth editorial review.
4.7 No-Follow and Do-Follow backlinks
We will create both no-follow and do-follow backlinks. This is because
having only do-follow backlinks is a sign of spamming.
4.8 Question and Answer Sites
We will answer user questions clearly and accurately to build professional
authority and get your name out there. We will identify your website
clearly, link to your site whenever possible, use your own tutorials and
articles to source your responses.
This will serve as an informed authority for public Q&A sites like Yahoo
Answers, Quora and eHow.
5.0 Internet Marketing
We will make sure your website’s key words are active on web 2.0 sites and
social sites and build your brand, network, and friends list. We will share,
follow and tweet your way to popularity and success.
The following internet marketing strategies will be implemented to help get
your site key words rank on search engines.
5.1 Live Streaming
We will use live streaming where required. Live streaming is the new video.
Whether it’s Facebook, YouTube or Instagram! When you will do anything
live, it will be streamed to allow your audience to easily interact with your
website instantly and gives the opportunity to show your personality in
real-time; which is very important when it comes to your brand
authenticity. We do this to make your brand relatable to your target
audience for them to also endorse and legitimize your brand.
5.2 Chatbot’s and Live Chat Marketing
We will us live chat marketing, which is the new email marketing, to market
your website’s key words. Facebook messenger will be used. Smart brands
are taking full advantage of it - while realizing it’s a great tool to use when
connecting with existing and future customers in real time.
We will use Chatbot’s to give customers the opportunity to get answers
and/or interaction quickly which feels very personal as opposed to
contact forms.
5.3 Ephemeral Content Marketing
We will use Ephemeral content (rich media, primarily images and videos,
that are only accessible for a brief period. As a marketing strategy, it is
temporary content that takes advantage of the fear of missing out (FOMO)
and is designed to elicit an immediate response from the user) on your
social media platforms.
We will use viral marketing to find the constant stream of buzzwords and
trends i.e ephemeral content. This will allow the key words we are
marketing to be more authentic, as the content we post will be real-time
content.
5.4 Online Reviews
Nowadays people rely heavily on online reviews prior to purchasing a
specific product or service. We will use strategies at our disposal to ensure
your brand is receiving regular positive reviews on social media platforms,
for your relevant key words. This will be done to contribute to your
popularity and likability for your particular key word online.
We will do this through incentives like discounts to get people to leave
brand reviews on social media platforms.
5.5 Video Marketing
We will post tutorials and other useful information on YouTube, Vimeo,
Dailymotion and Metacafe. These tutorials will be relevant to your key
words and will identify your website clearly, provide high-quality content
and link back to your own site so people can find you.
6.0 Continuous Technical Support
Kenya Website will be regularly checking on the website and readjusting
the strategies with the goal of fine-tuning the SEO process. All this is done
with the aim of finding out what works for your specific website needs.
Additionally, a progress report will be forwarded to you at the end of every
contract period.
7.0 Implementation Timeline
Kenya Website guarantees that we will do quality work to improve your
website ranking in the search engines and online in general over time.
The website owner (client) and SEO service provider (Kenya Website) don’t
hold all of the power to determine the ranking of the website. Kenya
Website implements white hat SEO campaigns to achieve your desired
outcome. Notice has to be given to the client of seo factors completely
beyond Kenya Website’s control which includes but are not limited to:
• Competition
• Age of site
• Search engine unpredictability
The table below breaks down the timeline and pricing to accomplish the
seo tasks properly and ensure that Kenya Website has done quality work
to improve your website ranking in the search engines and online in
general over time.
SEO Service
Analytics and Keywords Analysis
Accessibility and Indexing Analysis
Ranking Factors Analysis
Competitive Analysis
On-Site SEO
Off-Site SEO
Internet Marketing
Timeline
1 month
1 month
1 month
1 month
6 months
6 months
6 months
8.0 Deliverables
Once the initial audit has been completed (Analytics and Strategy), Kenya
Website will provide you with recommendations, tactics, and steps that are
to be taken to improve your search engine ranking and help you achieve
your goals. This information (The strategy) is only provided once you have
contracted and therefore fully paid Kenya Website to offer the SEO service
for your website and not before. The SEO services are interdependent and
therefore concurrent (they all start running together and at the same time)
at the execution of this contract, not individually.
8.1 Price Quotation
Service
On-Site SEO
Off-Site SEO
Internet
Marketing
Price
KSh.
10,000.00
KSh.
10,000.00
KSh.
10,000.00
Subtotal: KSh. 60,000.00
Total: KSh. 180,000.00
QTY
6
6
6
9.0 Terms
Timeline
6 months
6 months
6 months
Subtotal
KSh. 60,000.00
KSh. 60,000.00
KSh. 60,000.00
This Proposal forms part of the Agreement/Standard form contract which
shall not be amended prior to contractual agreement between KENYA
WEBSITE and CLIENT.
10.0 Payment
Client agrees to submit the full payment at the signing of this Agreement
in order for KENYA WEBSITE to perform the SEO work. The contract
period runs for a limited period of 6 months from the day the payment is
made. Client has the option of renewal of the said services upon expiry.
11.0 Warranty
KENYA WEBSITE warrants that all work will be performed in a professional
manner and that all work performed under this agreement will be the
original work of KENYA WEBSITE and not plagiarized or in violation of any
copyright or infringement laws.